Luigi PiraProducer from Piedmont, Italy

The Luigi Pira winery, located in the heart of Serralunga d'Alba, a commune within the Barolo region of Piedmont, Italy, has established itself as a beacon of quality and tradition in winemaking. Founded in the 1950s by Luigi Pira, the winery initially focused on producing grapes to sell to other local winemakers. It wasn't until the 1990s, under the guidance of Luigi’s son Gianpaolo Pira, that the winery began bottling its own wine and gaining recognition for its exceptional Barolo offerings.

“The Barolos from Luigi Pira are among the most expressive and captivating in Serralunga d'Alba. They beautifully capture the essence of their unique terroirs.” - Antonio Galloni

Gianpaolo Pira, with a vision to elevate the family’s vineyard production, transformed the winery's approach, emphasizing low yields, meticulous vineyard management, and modern winemaking techniques while honoring traditional methods. This blend of innovation and respect for tradition has allowed Luigi Pira to produce wines that consistently reflect the unique characteristics of the Serralunga terroir.

Terroir and vineyards:

Serralunga d'Alba is renowned for its unique terroir, which significantly influences the quality and character of its wines. The region's soils are predominantly composed of limestone and clay, providing excellent drainage and contributing to the mineral complexity of the wines. The vineyards are situated at elevations between 300 and 400 meters above sea level, benefiting from optimal sun exposure and significant diurnal temperature variation, which helps to preserve acidity and enhance the aromatic qualities of the grapes.

The climate in Serralunga d'Alba is continental, with hot summers and cold winters, ideal for growing Nebbiolo, the primary grape used in Barolo. The Pira family meticulously manages their vineyards, employing sustainable practices to maintain soil health and biodiversity. This careful stewardship ensures that the grapes fully express the terroir’s potential.

Wines produced at Luigi Pira:

Luigi Pira is best known for its Barolo wines, which are characterized by their power, structure, and elegance. The winery produces several single-vineyard Barolos, each showcasing the distinctive traits of their specific terroirs. Key vineyards include Margheria, Marenca, and Vignarionda, each contributing unique attributes to the wines.

Luigi Pira Barolo Marenca

Luigi Pira Barolo Marenca is sourced from the esteemed Marenca vineyard, known for producing wines of great depth and intensity. This Barolo exhibits rich aromas of dark fruit, licorice, and tobacco, accompanied by hints of spice. On the palate, it is full-bodied and complex, with layers of flavor that reveal themselves gradually. The wine’s robust structure and well-integrated tannins lead to a long, persistent finish, making it a standout expression of Serralunga d'Alba’s terroir.

Luigi Pira Barolo Marenca

Luigi Pira Barolo Marenca is sourced from the esteemed Marenca vineyard, known for producing wines of great depth and intensity. This Barolo exhibits rich aromas of dark fruit, licorice, and tobacco, accompanied by hints of spice. On the palate, it is full-bodied and complex, with layers of flavor that reveal themselves gradually. The wine’s robust structure and well-integrated tannins lead to a long, persistent finish, making it a standout expression of Serralunga d'Alba’s terroir.

Luigi Pira Barolo Vignarionda:

Luigi Pira Barolo Vignarionda is crafted from the prestigious Vignarionda vineyard, renowned for its profound complexity and remarkable aging potential. This Barolo showcases a bouquet of violets, cherries, and earthy nuances, reflecting the vineyard's exceptional terroir. On the palate, it is powerful yet refined, offering well-integrated tannins and a harmonious blend of flavors, including dark fruit, floral notes, and subtle spice. The wine's long, lingering finish makes it a stellar representation of Serralunga d'Alba’s finest offerings.